Established in 2018, is a vanguard designer brand that is committed to quality, innovation, and differentiation.
Inspired by the various insights of people’s living demand that we observed from all age groups, we dedicate to creating furniture which perfectly balancing aesthetics and functionality.
We lead with high-end and innovative furniture solution.
We would like to advocate for an integrated space concept that transforms how people interact with their surroundings.
We’re
Represents the Taoist philosophy of duality.
"优" signifies the relentless pursuit of perfection "否" embodies introspection and self-examination. "优否" not only communicates our high standards and quality to the external world but also reflects our ongoing journey of self-improvement and introspection.
Our Torii Workstation is inspired by combining the Japanese torii
with the ancient Chinese mortise and tenon construction technique,
change complex for simple to create a more durable and robust workplace.
BRAND VALUE
We Advocate Pragmatism and futurism in inspiring life
Insightful Listening Deeply understanding customer needs and maintaining a quality foundation.
Leading Design Go beyond superficial and find charm in details with high-performance solutions.
To create a vision of breaking new ground and leading better future.
We aim to create furniture that not only provide comfort and
relaxation
but also inspire and motivate people, enhancing their creativity, productivity, and well-being.
